WersDa Blog

Providing our mobile expertise to supermarkets

How Consistency Breeds Happiness

Brett Lons

We all like comfort and everyone likes to be treated special.  People like nice things and a little luxury in their lives.  We like easy and we move away from uncomfortable or distasteful situations.  We are elated by unexpected gifts and we feel contented when someone shows they care.  Everyone wants to have things just a little better, everyone likes to have fun, and no one likes things to be broken or ugly.  We like smiles, we like clever, we like to be liked, we like feeling well, and we like seeing others feel well.  In short, we all like to be happy.

OK, we all agree happy is good. We also know that happy customers spend more money, tell their friends about us, and keep coming back.  

This article deals with the transitions through and connection of the user experience across your media channels. The importance of a consistent impression and experience to these customer experiences cannot be overstated. We will point out, and offer...

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Number one cause of one star reviews

Ryan Lons

Lets jump straight to the chase, the most frequent cause of those damning 1 star reviews is crashes and bugs. You can find 1 star reviews for bad design, useless apps, useless features and so on. But the top reason is bugs and crashes. (Crashes are just really nasty bugs)

Below are some actual examples of 1 star customer reviews:

  Update killed it
  Needs to be fixed Force closes the second you open it
  Just doesn't work right
  Just ok:  This could be a really good app. However, every time I go to E-offers and tap “load to card”  it times out. It does this every time. I also get a lot of “info not available” errors. This app is so very slow. I would like to see a pharmacy option added to get refills. I love your store and I will continue shopping there but come on people, FIX THE APP!!

Don't react emotionally to bad reviews
You’ve spent months of effort and capital building, updating and...

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It’s time to renovate loyalty cards. Starting with Signup. Part 1

Ryan Lons

The concept of a loyalty card has been around for more than 200 years. Over the years, the concept of the loyalty card has grown and evolved. There is a great infographic here for the curious by BellyCard.com. Now with technology growing at an exponential rate, it's not surprising that the loyalty card has gotten mixed into the digital world. This is a good thing and it’s time to take the next step.

One of the not-so-secret things grocery stores do with loyalty cards is to track individual customers’ purchases in order to glean some insight about buying patterns. This helps keep fresh products in the store and balance the shelf stocking rates. Not too empty not too full. It also helps the stores offer more relevant coupons to customers in a more individualized fashion. This was a good and natural step, driven by optimization. Optimized tracking for stores and optimized coupon offerings for customers. That’s great and there is still...

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