WersDa Blog

Providing our mobile expertise to supermarkets

How to save time and money using other people’s code in your app

Ryan Lons

The opposite of love is not hate. Love and hate are two sides of the same coin, and that coin is called passion. The opposite of passion is apathy. In the same way as this, content creation and gamification are two sides of the same coin and that coin is called user stimulation. The opposite of which is discouragement. If you’re not stimulating your users then you’re discouraging them.

Proper user stimulation requires at least two things. One is relevant and quality content to appease the intellectual side of the user. The other is well-designed interfaces that utilize gamification tactics to appease the emotional side of the user.

The problem with many retailers’ apps is that while they struggle and focus on the content of the app they never prioritize or think about gamification. Successful app makers know that gamification (or whatever you like to call it) is just as important, or maybe more so, than content.

It’s important to make sure we’re...

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Grocery apps written BY grocery stores perform better than apps written FOR grocery stores

Ryan Lons

It’s no secret that we at WersDa are big proponents for grocery stores taking their consumer facing software development in-house. Well, the numbers are in and it looks like the masses agree. Looking at both iPhone and Android apps for over 40 of the largest US based grocery retailers, some clear conclusions become apparent.

Apps developed in-house average about 2.8 out of 5 stars in the App Store and 3.7 out of 5 stars in Google Play.  Apps developed by 3rd parties average 2.05 stars in the App store and 3.10 in Google Play. What’s more in-house app ratings are getting better up from 2.67 in the App Store and 3rd party built apps are getting worse, down from 2.3 in the app store.

Interesting, but what does it mean?
There are no black and white answers to be had here but here are some of the contributing causes.

1) Who’s getting paid for what impacts long term quality
In-house developers tend to care more about your shoppers than 3rd party developers. Your app...

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