WersDa Blog

Providing our mobile expertise to supermarkets

Supermarket VS Restaurant - Potential Food Retail Growth Opportunity

Ryan Lons

Food retail is a sustaining growth industry. If you’re a food retailer you pretty much epitomize what it is to be a sustaining growth business. You have to maintain a steady rate of growth just to maintain your status quo. The inverse of this means of course that if you do not sustain your incremental improving, your business will start to suffer. This is one of those immutable laws of business. 

The problem with food retailers is that they are large lumbering beasts and tend to be slow on the uptake of new technology. Typically sustaining growth companies tend to push the bleeding edge of technology. Or at very least say that is where they want to be.  Everyone knows that technology like apps and websites are where food retailers need to invest time and money. But I had an idea while driving the other day of an opportunity to capitalize on ethnology that I’ve not heard floating around so I thought I share it.

Grocery delivery is one of the new frontiers of...

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Why are most grocery store apps so terrible?

Ryan Lons

Many grocery stores have some sort app or mobile site available. Some out them even proudly tout their app in front of their customers. There are even a few solid, well designed, well built grocery store apps out there. Though sadly, the vast majority is fairly awful. The majority of grocery store apps hardly manage to get more than a 2 out of 5 star average rating in the app store. Why is this? There is clearly much room for improvement, and many reasons why the bar is set so low for these apps. Here are two of the biggest:

1) Most apps (not just grocery) fail. Meaning they’re terrible and get deleted
It is generally accepted that technology is important and apps are "good." Many companies treat having an app like a checkmark on their list of “supposed to haves.” Apps are definitely in vogue. They have been for the past few years and will continue to be for a while. If your company has disposable income and it makes you and your C-level individuals happy...

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