WersDa Blog

Providing our mobile expertise to supermarkets

How to save time and money using other people’s code in your app

Ryan Lons

The opposite of love is not hate. Love and hate are two sides of the same coin, and that coin is called passion. The opposite of passion is apathy. In the same way as this, content creation and gamification are two sides of the same coin and that coin is called user stimulation. The opposite of which is discouragement. If you’re not stimulating your users then you’re discouraging them.

Proper user stimulation requires at least two things. One is relevant and quality content to appease the intellectual side of the user. The other is well-designed interfaces that utilize gamification tactics to appease the emotional side of the user.

The problem with many retailers’ apps is that while they struggle and focus on the content of the app they never prioritize or think about gamification. Successful app makers know that gamification (or whatever you like to call it) is just as important, or maybe more so, than content.

It’s important to make sure we’re...

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Do I really need an app for my grocery stores?

Ryan Lons

It may seem that the obvious answer to this question would be a resounding “Yes!” But why is it obvious? It does seem that every company in most modern countries has an app or two but are they necessary?

If you don’t have an app you won’t go out of business tomorrow, or next week, or next year. An app isn’t necessary the same way that Electronic POS systems and loyalty cards aren’t necessary. Technically you can operate a store on machine POS systems, personal checks and no customer purchase tracking. Think of all the money you’d save. You might even get more positive PR from the hipsters given the retro vibe! But clearly you shouldn't actually tear out your EPOS systems and loyalty cards, though it does illustrate a point. We’re crossing the invisible line where before it was ok not to have a useful mobile presence. Most people feel this at a gut level have difficulty articulating why. So in brief, here are the top 3 reasons...

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