It’s no secret that we at WersDa are big proponents for grocery stores taking their consumer facing software development in-house. Well, the numbers are in and it looks like the masses agree. Looking at both iPhone and Android apps for over 40 of the largest US based grocery retailers, some clear conclusions become apparent.
Apps developed in-house average about 2.8 out of 5 stars in the App Store and 3.7 out of 5 stars in Google Play. Apps developed by 3rd parties average 2.05 stars in the App store and 3.10 in Google Play. What’s more in-house app ratings are getting better up from 2.67 in the App Store and 3rd party built apps are getting worse, down from 2.3 in the app store.
Interesting, but what does it mean?
There are no black and white answers to be had here but here are some of the contributing causes.
1) Who’s getting paid for what impacts long term quality
In-house developers tend to care more about your shoppers than 3rd party developers. Your app...