WersDa Blog

Providing our mobile expertise to supermarkets

Do I really need an app for my grocery stores?

Ryan Lons

It may seem that the obvious answer to this question would be a resounding “Yes!” But why is it obvious? It does seem that every company in most modern countries has an app or two but are they necessary?

If you don’t have an app you won’t go out of business tomorrow, or next week, or next year. An app isn’t necessary the same way that Electronic POS systems and loyalty cards aren’t necessary. Technically you can operate a store on machine POS systems, personal checks and no customer purchase tracking. Think of all the money you’d save. You might even get more positive PR from the hipsters given the retro vibe! But clearly you shouldn't actually tear out your EPOS systems and loyalty cards, though it does illustrate a point. We’re crossing the invisible line where before it was ok not to have a useful mobile presence. Most people feel this at a gut level have difficulty articulating why. So in brief, here are the top 3 reasons...

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Why are most grocery store apps so terrible?

Ryan Lons

Many grocery stores have some sort app or mobile site available. Some out them even proudly tout their app in front of their customers. There are even a few solid, well designed, well built grocery store apps out there. Though sadly, the vast majority is fairly awful. The majority of grocery store apps hardly manage to get more than a 2 out of 5 star average rating in the app store. Why is this? There is clearly much room for improvement, and many reasons why the bar is set so low for these apps. Here are two of the biggest:

1) Most apps (not just grocery) fail. Meaning they’re terrible and get deleted
It is generally accepted that technology is important and apps are "good." Many companies treat having an app like a checkmark on their list of “supposed to haves.” Apps are definitely in vogue. They have been for the past few years and will continue to be for a while. If your company has disposable income and it makes you and your C-level individuals happy...

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