WersDa Blog

Providing our mobile expertise to supermarkets

Gamification of retail apps to keep your users coming back for more: Part 1 of 3

Ryan Lons

The opposite of love is not hate. Love and hate are two sides of the same coin, and that coin is called passion. The opposite of passion is apathy. In the same way as this, content creation and gamification are two sides of the same coin and that coin is called user stimulation. The opposite of which is discouragement. If you’re not stimulating your users then you’re discouraging them.

Proper user stimulation requires at least two things. One is relevant and quality content to appease the intellectual side of the user. The other is well-designed interfaces that utilize gamification tactics to appease the emotional side of the user.

The problem with many retailers’ apps is that while they struggle and focus on the content of the app they never prioritize or think about gamification. Successful app makers know that gamification (or whatever you like to call it) is just as important, or maybe more so, than content.

It’s important to make sure we’re...

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It’s time to renovate loyalty cards. Starting with Signup. Part 1

Ryan Lons

The concept of a loyalty card has been around for more than 200 years. Over the years, the concept of the loyalty card has grown and evolved. There is a great infographic here for the curious by BellyCard.com. Now with technology growing at an exponential rate, it's not surprising that the loyalty card has gotten mixed into the digital world. This is a good thing and it’s time to take the next step.

One of the not-so-secret things grocery stores do with loyalty cards is to track individual customers’ purchases in order to glean some insight about buying patterns. This helps keep fresh products in the store and balance the shelf stocking rates. Not too empty not too full. It also helps the stores offer more relevant coupons to customers in a more individualized fashion. This was a good and natural step, driven by optimization. Optimized tracking for stores and optimized coupon offerings for customers. That’s great and there is still...

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