WersDa Blog

Providing our mobile expertise to supermarkets

Supermarket VS Restaurant - Potential Food Retail Growth Opportunity

Ryan Lons

Food retail is a sustaining growth industry. If you’re a food retailer you pretty much epitomize what it is to be a sustaining growth business. You have to maintain a steady rate of growth just to maintain your status quo. The inverse of this means of course that if you do not sustain your incremental improving, your business will start to suffer. This is one of those immutable laws of business. 

The problem with food retailers is that they are large lumbering beasts and tend to be slow on the uptake of new technology. Typically sustaining growth companies tend to push the bleeding edge of technology. Or at very least say that is where they want to be.  Everyone knows that technology like apps and websites are where food retailers need to invest time and money. But I had an idea while driving the other day of an opportunity to capitalize on ethnology that I’ve not heard floating around so I thought I share it.

Grocery delivery is one of the new frontiers of...

Read more

How to get an app for your supermarket company

Ryan Lons

So you’re kicking around the idea of getting an app for your stores. You have some things you know you want it to do. You also know you want to use it as a marketing tool. But how do you go from some rough ideas to having something in Google Play and the App Store?

First things first, when you say you want/need an app, aside from just wanting to seem cool, you’re really saying you want a mobile presence. Something that will benefit both your brand and customers. There is more than one way to accomplish this and each approach has its drawbacks and advantages.

5 approaches to building an app with pros and cons:

1) Don’t build an app. Use pre-existing apps
Depending on your specific needs, mobile presence can be accomplished without actually building an app. This solution is more for smaller enterprises with little capital to invest. How do you do it? Use existing apps that your customers are already using. Obvious options here include social media sites like...

Read more

Do I really need an app for my grocery stores?

Ryan Lons

It may seem that the obvious answer to this question would be a resounding “Yes!” But why is it obvious? It does seem that every company in most modern countries has an app or two but are they necessary?

If you don’t have an app you won’t go out of business tomorrow, or next week, or next year. An app isn’t necessary the same way that Electronic POS systems and loyalty cards aren’t necessary. Technically you can operate a store on machine POS systems, personal checks and no customer purchase tracking. Think of all the money you’d save. You might even get more positive PR from the hipsters given the retro vibe! But clearly you shouldn't actually tear out your EPOS systems and loyalty cards, though it does illustrate a point. We’re crossing the invisible line where before it was ok not to have a useful mobile presence. Most people feel this at a gut level have difficulty articulating why. So in brief, here are the top 3 reasons...

Read more