WersDa Blog

Providing our mobile expertise to supermarkets

How Consistency Breeds Happiness

Brett Lons

We all like comfort and everyone likes to be treated special.  People like nice things and a little luxury in their lives.  We like easy and we move away from uncomfortable or distasteful situations.  We are elated by unexpected gifts and we feel contented when someone shows they care.  Everyone wants to have things just a little better, everyone likes to have fun, and no one likes things to be broken or ugly.  We like smiles, we like clever, we like to be liked, we like feeling well, and we like seeing others feel well.  In short, we all like to be happy.

OK, we all agree happy is good. We also know that happy customers spend more money, tell their friends about us, and keep coming back.  

This article deals with the transitions through and connection of the user experience across your media channels. The importance of a consistent impression and experience to these customer experiences cannot be overstated. We will point out, and offer...

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Gamification of retail apps part 2 of 3: Teaching your users how to use your app

Ryan Lons

In the first part of this series here I explained a little about what gamification in apps is and how to use it during the user onboarding process. In this post we're gonna look at what happens after you get a user into your app for the first time. This is still part of onboarding, what happens next is you need to get your users up to speed on how to effectivly use your app.

“I never teach my pupils, I only attempt to provide the conditions in which they can learn.” 
― Albert Einstein

There are many different aproaches that app makers have tried and many do a decent enough job. Few however do a great job. There are some ways that are common that tend to just be bad ideas and a waste of your development budget. Do not force the user to watch a long video or tap through a long set of information slides upon successful signup/first time login. This is a very very common practice and it’s not the best way to go about explaining your app. But it is...

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Gamification of retail apps to keep your users coming back for more: Part 1 of 3

Ryan Lons

The opposite of love is not hate. Love and hate are two sides of the same coin, and that coin is called passion. The opposite of passion is apathy. In the same way as this, content creation and gamification are two sides of the same coin and that coin is called user stimulation. The opposite of which is discouragement. If you’re not stimulating your users then you’re discouraging them.

Proper user stimulation requires at least two things. One is relevant and quality content to appease the intellectual side of the user. The other is well-designed interfaces that utilize gamification tactics to appease the emotional side of the user.

The problem with many retailers’ apps is that while they struggle and focus on the content of the app they never prioritize or think about gamification. Successful app makers know that gamification (or whatever you like to call it) is just as important, or maybe more so, than content.

It’s important to make sure we’re...

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