WersDa Blog

Providing our mobile expertise to supermarkets

Number one cause of one star reviews

Ryan Lons

Lets jump straight to the chase, the most frequent cause of those damning 1 star reviews is crashes and bugs. You can find 1 star reviews for bad design, useless apps, useless features and so on. But the top reason is bugs and crashes. (Crashes are just really nasty bugs)

Below are some actual examples of 1 star customer reviews:

  Update killed it
  Needs to be fixed Force closes the second you open it
  Just doesn't work right
  Just ok:  This could be a really good app. However, every time I go to E-offers and tap “load to card”  it times out. It does this every time. I also get a lot of “info not available” errors. This app is so very slow. I would like to see a pharmacy option added to get refills. I love your store and I will continue shopping there but come on people, FIX THE APP!!

Don't react emotionally to bad reviews
You’ve spent months of effort and capital building, updating and...

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Grocery apps written BY grocery stores perform better than apps written FOR grocery stores

Ryan Lons

It’s no secret that we at WersDa are big proponents for grocery stores taking their consumer facing software development in-house. Well, the numbers are in and it looks like the masses agree. Looking at both iPhone and Android apps for over 40 of the largest US based grocery retailers, some clear conclusions become apparent.

Apps developed in-house average about 2.8 out of 5 stars in the App Store and 3.7 out of 5 stars in Google Play.  Apps developed by 3rd parties average 2.05 stars in the App store and 3.10 in Google Play. What’s more in-house app ratings are getting better up from 2.67 in the App Store and 3rd party built apps are getting worse, down from 2.3 in the app store.

Interesting, but what does it mean?
There are no black and white answers to be had here but here are some of the contributing causes.

1) Who’s getting paid for what impacts long term quality
In-house developers tend to care more about your shoppers than 3rd party developers. Your app...

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