WersDa Blog

Providing our mobile expertise to supermarkets

Supermarket VS Restaurant - Potential Food Retail Growth Opportunity

Ryan Lons

Food retail is a sustaining growth industry. If you’re a food retailer you pretty much epitomize what it is to be a sustaining growth business. You have to maintain a steady rate of growth just to maintain your status quo. The inverse of this means of course that if you do not sustain your incremental improving, your business will start to suffer. This is one of those immutable laws of business. 

The problem with food retailers is that they are large lumbering beasts and tend to be slow on the uptake of new technology. Typically sustaining growth companies tend to push the bleeding edge of technology. Or at very least say that is where they want to be.  Everyone knows that technology like apps and websites are where food retailers need to invest time and money. But I had an idea while driving the other day of an opportunity to capitalize on ethnology that I’ve not heard floating around so I thought I share it.

Grocery delivery is one of the new frontiers of...

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It’s time to renovate loyalty cards. Part 2

Ryan Lons

After signup then what? Follow with functionality Part 1 here
Now that you’ve signed them up and have them logged in. You did it in a quick, low hassle manner that positively reinforced use of your site or app with a reward. Now you need to keep them coming back to the tech. By now they’re shopping at least semi-regularly at your stores and bring their phone, which should have your app and a digital version of the loyalty card, or the actual in person plastic loyalty card. You have value and benefits you want to pass on to them they need to be using your site and/or app to take full advantage of them.

Loyalty card related features
Your app/site is not about you; it’s about your customers. If this is not your mindset already, it should be. There are numerous features you can design and throw in the app or site but the UI should remain clear and clean. Because the loyalty card is the interaction point, features directly related to it should be more easily accessed....

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