WersDa Blog

Providing our mobile expertise to supermarkets

Supermarket VS Restaurant - Potential Food Retail Growth Opportunity

Ryan Lons

Food retail is a sustaining growth industry. If you’re a food retailer you pretty much epitomize what it is to be a sustaining growth business. You have to maintain a steady rate of growth just to maintain your status quo. The inverse of this means of course that if you do not sustain your incremental improving, your business will start to suffer. This is one of those immutable laws of business. 

The problem with food retailers is that they are large lumbering beasts and tend to be slow on the uptake of new technology. Typically sustaining growth companies tend to push the bleeding edge of technology. Or at very least say that is where they want to be.  Everyone knows that technology like apps and websites are where food retailers need to invest time and money. But I had an idea while driving the other day of an opportunity to capitalize on ethnology that I’ve not heard floating around so I thought I share it.

Grocery delivery is one of the new frontiers of...

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Gamification of retail apps part 3 of 3: Rewarding your users

Ryan Lons

Parts 1 and 2 here.

Once you’ve gotten users into your app there are two metrics you want to increase. Average session time and average number of sessions per day or week or month, whichever is relevant for you. First of all you need to be able to measure these metrics and there are some great options out there. Here are 3: Mixpanel, Flurry, and Google Analytics. I won’t go into how to integrate them into your apps here but each site has great documentation on how to go about it. So how do you increase your average session time? (and no the answer is not to slow down your app.) Having sufficient content is a prerequisite but I hardly see that as a problem for most retailers. Retailers have coupons and events and promotions and list-building features and the ability to find their nearest store or read product reviews, etc.  There is enough content there but retailers’ app reviews still are pretty low. So how might we increase engagement with the content you...

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Gamification of retail apps part 2 of 3: Teaching your users how to use your app

Ryan Lons

In the first part of this series here I explained a little about what gamification in apps is and how to use it during the user onboarding process. In this post we're gonna look at what happens after you get a user into your app for the first time. This is still part of onboarding, what happens next is you need to get your users up to speed on how to effectivly use your app.

“I never teach my pupils, I only attempt to provide the conditions in which they can learn.” 
― Albert Einstein

There are many different aproaches that app makers have tried and many do a decent enough job. Few however do a great job. There are some ways that are common that tend to just be bad ideas and a waste of your development budget. Do not force the user to watch a long video or tap through a long set of information slides upon successful signup/first time login. This is a very very common practice and it’s not the best way to go about explaining your app. But it is...

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Gamification of retail apps to keep your users coming back for more: Part 1 of 3

Ryan Lons

The opposite of love is not hate. Love and hate are two sides of the same coin, and that coin is called passion. The opposite of passion is apathy. In the same way as this, content creation and gamification are two sides of the same coin and that coin is called user stimulation. The opposite of which is discouragement. If you’re not stimulating your users then you’re discouraging them.

Proper user stimulation requires at least two things. One is relevant and quality content to appease the intellectual side of the user. The other is well-designed interfaces that utilize gamification tactics to appease the emotional side of the user.

The problem with many retailers’ apps is that while they struggle and focus on the content of the app they never prioritize or think about gamification. Successful app makers know that gamification (or whatever you like to call it) is just as important, or maybe more so, than content.

It’s important to make sure we’re...

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How to get an app for your supermarket company

Ryan Lons

So you’re kicking around the idea of getting an app for your stores. You have some things you know you want it to do. You also know you want to use it as a marketing tool. But how do you go from some rough ideas to having something in Google Play and the App Store?

First things first, when you say you want/need an app, aside from just wanting to seem cool, you’re really saying you want a mobile presence. Something that will benefit both your brand and customers. There is more than one way to accomplish this and each approach has its drawbacks and advantages.

5 approaches to building an app with pros and cons:

1) Don’t build an app. Use pre-existing apps
Depending on your specific needs, mobile presence can be accomplished without actually building an app. This solution is more for smaller enterprises with little capital to invest. How do you do it? Use existing apps that your customers are already using. Obvious options here include social media sites like...

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Do I really need an app for my grocery stores?

Ryan Lons

It may seem that the obvious answer to this question would be a resounding “Yes!” But why is it obvious? It does seem that every company in most modern countries has an app or two but are they necessary?

If you don’t have an app you won’t go out of business tomorrow, or next week, or next year. An app isn’t necessary the same way that Electronic POS systems and loyalty cards aren’t necessary. Technically you can operate a store on machine POS systems, personal checks and no customer purchase tracking. Think of all the money you’d save. You might even get more positive PR from the hipsters given the retro vibe! But clearly you shouldn't actually tear out your EPOS systems and loyalty cards, though it does illustrate a point. We’re crossing the invisible line where before it was ok not to have a useful mobile presence. Most people feel this at a gut level have difficulty articulating why. So in brief, here are the top 3 reasons...

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