WersDa Blog

Providing our mobile expertise to supermarkets

Gamification of retail apps part 3 of 3: Rewarding your users

Ryan Lons

Parts 1 and 2 here.

Once you’ve gotten users into your app there are two metrics you want to increase. Average session time and average number of sessions per day or week or month, whichever is relevant for you. First of all you need to be able to measure these metrics and there are some great options out there. Here are 3: Mixpanel, Flurry, and Google Analytics. I won’t go into how to integrate them into your apps here but each site has great documentation on how to go about it. So how do you increase your average session time? (and no the answer is not to slow down your app.) Having sufficient content is a prerequisite but I hardly see that as a problem for most retailers. Retailers have coupons and events and promotions and list-building features and the ability to find their nearest store or read product reviews, etc.  There is enough content there but retailers’ app reviews still are pretty low. So how might we increase engagement with the content you...

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It’s time to renovate loyalty cards. Part 2

Ryan Lons

After signup then what? Follow with functionality Part 1 here
Now that you’ve signed them up and have them logged in. You did it in a quick, low hassle manner that positively reinforced use of your site or app with a reward. Now you need to keep them coming back to the tech. By now they’re shopping at least semi-regularly at your stores and bring their phone, which should have your app and a digital version of the loyalty card, or the actual in person plastic loyalty card. You have value and benefits you want to pass on to them they need to be using your site and/or app to take full advantage of them.

Loyalty card related features
Your app/site is not about you; it’s about your customers. If this is not your mindset already, it should be. There are numerous features you can design and throw in the app or site but the UI should remain clear and clean. Because the loyalty card is the interaction point, features directly related to it should be more easily accessed....

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