WersDa Blog

Providing our mobile expertise to supermarkets

It’s time to renovate loyalty cards. Starting with Signup. Part 1

Ryan Lons

The concept of a loyalty card has been around for more than 200 years. Over the years, the concept of the loyalty card has grown and evolved. There is a great infographic here for the curious by BellyCard.com. Now with technology growing at an exponential rate, it's not surprising that the loyalty card has gotten mixed into the digital world. This is a good thing and it’s time to take the next step.

One of the not-so-secret things grocery stores do with loyalty cards is to track individual customers’ purchases in order to glean some insight about buying patterns. This helps keep fresh products in the store and balance the shelf stocking rates. Not too empty not too full. It also helps the stores offer more relevant coupons to customers in a more individualized fashion. This was a good and natural step, driven by optimization. Optimized tracking for stores and optimized coupon offerings for customers. That’s great and there is still...

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How to get an app for your supermarket company

Ryan Lons

So you’re kicking around the idea of getting an app for your stores. You have some things you know you want it to do. You also know you want to use it as a marketing tool. But how do you go from some rough ideas to having something in Google Play and the App Store?

First things first, when you say you want/need an app, aside from just wanting to seem cool, you’re really saying you want a mobile presence. Something that will benefit both your brand and customers. There is more than one way to accomplish this and each approach has its drawbacks and advantages.

5 approaches to building an app with pros and cons:

1) Don’t build an app. Use pre-existing apps
Depending on your specific needs, mobile presence can be accomplished without actually building an app. This solution is more for smaller enterprises with little capital to invest. How do you do it? Use existing apps that your customers are already using. Obvious options here include social media sites like...

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Do I really need an app for my grocery stores?

Ryan Lons

It may seem that the obvious answer to this question would be a resounding “Yes!” But why is it obvious? It does seem that every company in most modern countries has an app or two but are they necessary?

If you don’t have an app you won’t go out of business tomorrow, or next week, or next year. An app isn’t necessary the same way that Electronic POS systems and loyalty cards aren’t necessary. Technically you can operate a store on machine POS systems, personal checks and no customer purchase tracking. Think of all the money you’d save. You might even get more positive PR from the hipsters given the retro vibe! But clearly you shouldn't actually tear out your EPOS systems and loyalty cards, though it does illustrate a point. We’re crossing the invisible line where before it was ok not to have a useful mobile presence. Most people feel this at a gut level have difficulty articulating why. So in brief, here are the top 3 reasons...

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Why are most grocery store apps so terrible?

Ryan Lons

Many grocery stores have some sort app or mobile site available. Some out them even proudly tout their app in front of their customers. There are even a few solid, well designed, well built grocery store apps out there. Though sadly, the vast majority is fairly awful. The majority of grocery store apps hardly manage to get more than a 2 out of 5 star average rating in the app store. Why is this? There is clearly much room for improvement, and many reasons why the bar is set so low for these apps. Here are two of the biggest:

1) Most apps (not just grocery) fail. Meaning they’re terrible and get deleted
It is generally accepted that technology is important and apps are "good." Many companies treat having an app like a checkmark on their list of “supposed to haves.” Apps are definitely in vogue. They have been for the past few years and will continue to be for a while. If your company has disposable income and it makes you and your C-level individuals happy...

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