WersDa Blog

Providing our mobile expertise to supermarkets

WersDa Maps Eataly for FMI Connect show events in Chicago this week.

Ryan Lons

WersDa announces its relationship with Eataly. Eataly is a world famous Italian food paradise with locations all over the world. WersDa is mapping the Eataly Chicago location, co-owned by Mario Bateli, for tours and receptions which are co-sponsored by FMI and the ITA for this years FMI Connect show at McCormick place.

Wersda CEO Ryan Lons commented that, “We are excited about visiting Chicago for the FMI Connect Show and the events at Eataly this week. Eataly is a famous italian foodie paradise and a cutting edge concept in retail food marketing.  As such our relationship with them makes perfect sense as WersDa is the breakout, innovation for smartphone technology mapping retail environments.”

You can download the WersDa app for free in the iTunes store or at the WersDa website, and check out the app and maps for free.

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Supermarket VS Restaurant - Potential Food Retail Growth Opportunity

Ryan Lons

Food retail is a sustaining growth industry. If you’re a food retailer you pretty much epitomize what it is to be a sustaining growth business. You have to maintain a steady rate of growth just to maintain your status quo. The inverse of this means of course that if you do not sustain your incremental improving, your business will start to suffer. This is one of those immutable laws of business. 

The problem with food retailers is that they are large lumbering beasts and tend to be slow on the uptake of new technology. Typically sustaining growth companies tend to push the bleeding edge of technology. Or at very least say that is where they want to be.  Everyone knows that technology like apps and websites are where food retailers need to invest time and money. But I had an idea while driving the other day of an opportunity to capitalize on ethnology that I’ve not heard floating around so I thought I share it.

Grocery delivery is one of the new frontiers of...

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Gamification of retail apps part 3 of 3: Rewarding your users

Ryan Lons

Parts 1 and 2 here.

Once you’ve gotten users into your app there are two metrics you want to increase. Average session time and average number of sessions per day or week or month, whichever is relevant for you. First of all you need to be able to measure these metrics and there are some great options out there. Here are 3: Mixpanel, Flurry, and Google Analytics. I won’t go into how to integrate them into your apps here but each site has great documentation on how to go about it. So how do you increase your average session time? (and no the answer is not to slow down your app.) Having sufficient content is a prerequisite but I hardly see that as a problem for most retailers. Retailers have coupons and events and promotions and list-building features and the ability to find their nearest store or read product reviews, etc.  There is enough content there but retailers’ app reviews still are pretty low. So how might we increase engagement with the content you...

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How Consistency Breeds Happiness

Brett Lons

We all like comfort and everyone likes to be treated special.  People like nice things and a little luxury in their lives.  We like easy and we move away from uncomfortable or distasteful situations.  We are elated by unexpected gifts and we feel contented when someone shows they care.  Everyone wants to have things just a little better, everyone likes to have fun, and no one likes things to be broken or ugly.  We like smiles, we like clever, we like to be liked, we like feeling well, and we like seeing others feel well.  In short, we all like to be happy.

OK, we all agree happy is good. We also know that happy customers spend more money, tell their friends about us, and keep coming back.  

This article deals with the transitions through and connection of the user experience across your media channels. The importance of a consistent impression and experience to these customer experiences cannot be overstated. We will point out, and offer...

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Gamification of retail apps part 2 of 3: Teaching your users how to use your app

Ryan Lons

In the first part of this series here I explained a little about what gamification in apps is and how to use it during the user onboarding process. In this post we're gonna look at what happens after you get a user into your app for the first time. This is still part of onboarding, what happens next is you need to get your users up to speed on how to effectivly use your app.

“I never teach my pupils, I only attempt to provide the conditions in which they can learn.” 
― Albert Einstein

There are many different aproaches that app makers have tried and many do a decent enough job. Few however do a great job. There are some ways that are common that tend to just be bad ideas and a waste of your development budget. Do not force the user to watch a long video or tap through a long set of information slides upon successful signup/first time login. This is a very very common practice and it’s not the best way to go about explaining your app. But it is...

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Gamification of retail apps to keep your users coming back for more: Part 1 of 3

Ryan Lons

The opposite of love is not hate. Love and hate are two sides of the same coin, and that coin is called passion. The opposite of passion is apathy. In the same way as this, content creation and gamification are two sides of the same coin and that coin is called user stimulation. The opposite of which is discouragement. If you’re not stimulating your users then you’re discouraging them.

Proper user stimulation requires at least two things. One is relevant and quality content to appease the intellectual side of the user. The other is well-designed interfaces that utilize gamification tactics to appease the emotional side of the user.

The problem with many retailers’ apps is that while they struggle and focus on the content of the app they never prioritize or think about gamification. Successful app makers know that gamification (or whatever you like to call it) is just as important, or maybe more so, than content.

It’s important to make sure we’re...

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How to save time and money using other people’s code in your app

Ryan Lons

The opposite of love is not hate. Love and hate are two sides of the same coin, and that coin is called passion. The opposite of passion is apathy. In the same way as this, content creation and gamification are two sides of the same coin and that coin is called user stimulation. The opposite of which is discouragement. If you’re not stimulating your users then you’re discouraging them.

Proper user stimulation requires at least two things. One is relevant and quality content to appease the intellectual side of the user. The other is well-designed interfaces that utilize gamification tactics to appease the emotional side of the user.

The problem with many retailers’ apps is that while they struggle and focus on the content of the app they never prioritize or think about gamification. Successful app makers know that gamification (or whatever you like to call it) is just as important, or maybe more so, than content.

It’s important to make sure we’re...

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Number one cause of one star reviews

Ryan Lons

Lets jump straight to the chase, the most frequent cause of those damning 1 star reviews is crashes and bugs. You can find 1 star reviews for bad design, useless apps, useless features and so on. But the top reason is bugs and crashes. (Crashes are just really nasty bugs)

Below are some actual examples of 1 star customer reviews:

  Update killed it
  Needs to be fixed Force closes the second you open it
  Just doesn't work right
  Just ok:  This could be a really good app. However, every time I go to E-offers and tap “load to card”  it times out. It does this every time. I also get a lot of “info not available” errors. This app is so very slow. I would like to see a pharmacy option added to get refills. I love your store and I will continue shopping there but come on people, FIX THE APP!!

Don't react emotionally to bad reviews
You’ve spent months of effort and capital building, updating and...

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Grocery apps written BY grocery stores perform better than apps written FOR grocery stores

Ryan Lons

It’s no secret that we at WersDa are big proponents for grocery stores taking their consumer facing software development in-house. Well, the numbers are in and it looks like the masses agree. Looking at both iPhone and Android apps for over 40 of the largest US based grocery retailers, some clear conclusions become apparent.

Apps developed in-house average about 2.8 out of 5 stars in the App Store and 3.7 out of 5 stars in Google Play.  Apps developed by 3rd parties average 2.05 stars in the App store and 3.10 in Google Play. What’s more in-house app ratings are getting better up from 2.67 in the App Store and 3rd party built apps are getting worse, down from 2.3 in the app store.

Interesting, but what does it mean?
There are no black and white answers to be had here but here are some of the contributing causes.

1) Who’s getting paid for what impacts long term quality
In-house developers tend to care more about your shoppers than 3rd party developers. Your app...

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It’s time to renovate loyalty cards. Part 2

Ryan Lons

After signup then what? Follow with functionality Part 1 here
Now that you’ve signed them up and have them logged in. You did it in a quick, low hassle manner that positively reinforced use of your site or app with a reward. Now you need to keep them coming back to the tech. By now they’re shopping at least semi-regularly at your stores and bring their phone, which should have your app and a digital version of the loyalty card, or the actual in person plastic loyalty card. You have value and benefits you want to pass on to them they need to be using your site and/or app to take full advantage of them.

Loyalty card related features
Your app/site is not about you; it’s about your customers. If this is not your mindset already, it should be. There are numerous features you can design and throw in the app or site but the UI should remain clear and clean. Because the loyalty card is the interaction point, features directly related to it should be more easily accessed....

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